customer story
How VK Energy Achieved Financial Clarity with FlowFi
Decreased time to close
30 days → 10 days
Financial accuracy
Monthly verification and recognition of Cost of Goods Sold (COGS), ensuring precise reporting and improved financial clarity.
ABOUT OUR CUSTOMER
From chef for A-list celebrities to ecommerce entrepreneur
Vicki is a renowned celebrity chef whose experience, combined with her understanding of nutritional needs, led her to create VK Energy Bars—a premium protein bar company reshaping the healthy snack landscape.
VK Energy has carved out a unique position in the competitive health food market, offering protein bars that offer the best in both nutrition and taste..
Vikki Krinsky CEO, VK Energy
The Challenge
Seeking clarity in the numbers
Despite a successful ecommerce operation, VK Energy Bars faced a significant challenge: obtaining accurate revenue figures. Their financial data–particularly from Shopify transactions–lacked proper verification and organization. This made it difficult to both make informed internal decisions and present a clear financial story to investors. .
The company needed a solution that could not only verify their Shopify income but also provide a more structured approach to their financial management. Without accurate revenue numbers and a properly organized Chart of Accounts, VK Energy was operating with limited visibility into their true financial position.
The FlowFi Expert Difference
FlowFi knows that having the right expertise makes all the difference. That’s why we carefully selected Katelin, one of our top ecommerce accounting experts, to guide VK Energy through their financial transformation.
Katelin’s deep knowledge of Shopify-powered businesses, paired with her hands-on approach to financial cleanup, made her the ideal partner for Vikki. From day one, Katelin worked closely with the VK Energy team to untangle years of disorganized data and create a streamlined, GAAP-compliant system tailored to their needs.
A Perfect Match:
E-commerce Expertise: Katelin brought years of experience working with fast-scaling ecommerce businesses, ensuring she understood the unique challenges VK Energy faced.
Hands-On Support: She didn’t just manage the numbers—she educated Vikki’s team on best practices, empowering them to take control of their finances moving forward.
Personalized Approach: Katelin custom-built a Chart of Accounts that told VK Energy’s financial story clearly to investors, making complex data actionable.
At FlowFi, our expert network isn’t just a talking point—it’s our true differentiator. By connecting Vikki with the perfect partner, we didn’t just solve her immediate challenges; we helped VK Energy build the financial foundation they need to scale fearlessly.
Vikki Krinsky CEO, VK Energy
how we did it
Building better accounting practices
FlowFi's first step was to implement a comprehensive verification system for VK Energy Bars' Shopify income. We conducted a thorough reconciliation of their financial data, including making significant corrective journal entries for 2020-2023 to ensure accurate revenue and COGS figures.
We completely restructured their Chart of Accounts to improve financial storytelling, making it easier to present to investors and enhance internal decision-making processes. Our platform integrated seamlessly with their existing systems, providing real-time visibility into their financial metrics.
Our team's expertise in ecommerce accounting proved invaluable in establishing proper accounting practices and ensuring GAAP compliance. When initial expert matching didn't meet expectations, we demonstrated our commitment to client satisfaction by taking immediate action to ensure the right fit.
Results
Newfound accuracy and efficiency
Decreased time to close
30 days → 10 days
Years of financials reconciled
4 years
With FlowFi's implementation, VK Energy Bars dramatically reduced their monthly closing time from 30 days to just 10 days. More importantly, we helped reconcile and correct four years of financial data, providing the company with accurate, reliable numbers for the first time.
The restructured Chart of Accounts has enabled better financial storytelling to investors and improved internal decision-making capabilities. Our product continues to provide real-time visibility into their financial metrics, while our expert team ensures ongoing accuracy and compliance.
Today, VK Energy Bars has the financial foundation they need to scale their ecommerce business effectively.
Vikki Krinsky CEO, VK Energy
Company
VK Energy
Industry
Health Food & Nutrition
About the company
VK Energy Bar is a company that specializes in producing high-quality energy bars designed for sustained energy and mental clarity. Founded by Celebrity Chef Vikki Krinsky, the company operates in the health food and nutrition industry, focusing on creating energy bars for athletes and high performers.
Los Angeles, USA
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